elenamary

de aquí y de allá - mirish xicana finds her place

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    grocery shopping

    February 10th, 2008 by elenamary

    I went to the grocery store in the suburb of Grandview, Ohio, tonight. I saw two things that left me somewhere between puzzled, slightly offended, and amused.

    I was looking to buy some tea which was right next to the Hot Chocolate. I noticed, that Hershey’s has what they call their “Cacao Reserve” line that includes both the “Spiced Aztec Blend” and “Classic Mayan Blend”. Great, Abuelita got bought by Nestle a few years ago. And now everyone is getting in on this Mexican Hot Chocolate. I can’t articulate why I dislike it so much. It isn’t just that since Nestle bought Abuelita the tablets don’t taste as good and are smaller. Part of it is that with time we get further and further away from Xocolatl and more owned and re-appropriated by the white dominate culture where it becomes bastaredized and cheap and no longer smells or tastes like mornings before school. And even if it did still stimulated the same senses, it is no longer ours.

    After looking for my tea, I went by the “bakery” and saw something that made me burst out laughing. There were bags of white rolls and above them a sign that read: Bolillos - a typical Hispanic bread.

    Hilarious! A definition for the mainstream dominant white culture of Grandview of a bread that we use as a moniker to define them…bolillos.

    Posted in Latinos, Local, Mexican Culture, Ohio, language, personal |

    2 Responses

    1. Gravatar



      Roald Libente Says:

      Who cares? Seriously. This is America, you’re supposed to melt in. Yes, corporate marketroids are effing dense. But so is the whole chicano, latino…whatever it is…public identity campaign thing. Ppl, if you want to keep your raza or whatever alive, that’s kick ass. But please, just like religion, do it on your own time and drop the “we’re from south of the border”… or wherever it might be… “so we’re special, look at me, fight para la raza” crap. If you want that true unbastardized life, go live in country. Otherwise, melt and be happy. Thanks, your non-native American neighbors who don’t care other than to be friends as AMERICANS.

    2. Gravatar



      GWPDA, yclept Irate Historian Says:

      Mija!
      Ur in Ohio, for the love of Chuy! OHIO!

      They’re pretty weird. Nice enough. But very, very white…. :-)

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